Last week, we illustrated how to identify high-ROI business opportunities through design services guided by design thinking. Today, we'll cover the three pillars of digital enablement: people and organization, data and analytics, and technology.

Digital Evolution Enablement

After using design services to identify innovation opportunities and improvements to products/services, it’s time to move from idea to execution. Companies must have refined methods and technologies in place in order to successfully build, assess, and deliver each project. In other words, design services help companies explore the “Why” behind each project, and digital evolution enablement provides the “How.” Of course, both design and digital evolution enablement also touch on the “What” of the project itself. Together, these two practices take companies from idea to execution.

The Three Pillars

There are three pillars of digital enablement: people and organization, data and analytics, and technology. The first pillar - people and organization - encompasses departments like HR, finance, and talent retention. The way that a company manages its people and its finances is critical to successful digital evolution. This pillar is closely tied to Agile transformation and mindset.

The second pillar - data and analytics - is also key to digital enablement because it prioritizes feedback related to ROI on digital evolution initiatives.

The third pillar - technology - significantly affects how innovation projects are delivered, with top technologies and techniques like cloud, data science, and iterative delivery improving processes and results. Transformation in each of these areas is accelerated by Avenue Code’s trademarked program, Coach by Emergence.

People and Organization

Because digitization creates new ways of working, any effective change in tools and technology mandates cultural change as well. IT departments enjoy success in working with the Agile methodology because it enables individual teams to adapt and adjust swiftly while remaining aligned with the goals of other teams. Through iterative delivery and constant feedback, a team avoids taking a product in the wrong direction, gets products to market faster, and realizes benefits earlier. 

The same is true of the Agile approach applied more broadly throughout the organization in departments like finance, human resources, talent acquisition and retention, and overall business strategy.    

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Data and Analytics

Data analytics is directly linked to business intelligence. By deeply understanding customer behaviour and preferences, companies have a big advantage in supporting decision making, as well as in building or adapting innovative products/services. Accurate and relevant feedback also supports the Agile approach to generate business value faster since companies will have the ability to predict behavior, prioritize projects, check product and service trajectory, mitigate risks, and reduce costs.


Technology enables the digitization process. Rapid technological evolution makes this process even faster, more reliable, and more connected. Companies need to deliver their products/services faster, as the market is constantly changing, and losing time to market means losing revenue. Digital transformation approaches that expedite time to market include cloud pipeline and release training maintenance, among others. Combining these technical approaches with data analytics and cultural transformation within every department will accelerate the delivery of the product or service and its constant updates/improvements, generating business value iteratively. Digital enablement in all of these areas is fueled by Coach by Emergence.

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Coach by Emergence

In next week's final article, we'll introduce Coach by Emergence, the methodology that dramatically accelerates digital evolution. Want to meet CBE now? Download our free whitepaper for your complete guide to organization-wide digital maturity.



Digital Transformation, Red Dot.


Chrystiane Symoes

Chrystiane Simões is a Principal Technical Manager at Avenue Code with 17 years of experience in IT. In addition to a bachelor’s degree in Computer Science and a postgraduate degree in Strategic Project Management, Chrystiane is certified as a Scrum Master with 7 years of experience in Agile. In her career, she has managed distributed teams as a Scrum Master, has worked in digital transformation as an Agile Coach, and has facilitated Agile inceptions and Design Sprints.

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