Design Thinking: Beyond the Buzzword

Design Thinking. We’ve all heard it, we all nod along when it’s mentioned, and we’re all guilty of tossing it into our conversation as if it were some particularly zesty salad topping capable of transforming the humblest romaine-and-vinaigrette of ideas into a gloriously robust, stand-alone feast of strategic business plans. But what actually is it, and why do we need it?