(The following article is property of Avenue Code, LLC, and was originally published with permission at TotalRetail on November 7, 2018.) 

Angela Hsu, Senior Vice President of Marketing and e-commerce at Lamps Plus, discusses her strategies for using marketing campaigns to generate sales through innovative and personalized digital consumer experiences.

(The following article is property of Avenue Code, LLC, and was originally published with permission at TotalRetail on September 11, 2018.) 

Bob Land chats with us about the incredible growth he’s achieved as vice president of consumer engagement for Dorel Juvenile, a global leader in high-quality, safe and fashionable juvenile products from brands such as Cosco, Safety 1st, and Maxi-Cosi, among others.

(The following article is property of Avenue Code, LLC, and was originally published with permission at TotalRetail on August 28, 2018.) 

Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the consignment shop is achieving by building on a unique business model with customer-oriented technologies and a spin on a physical retail presence.

(The following article is property of Avenue Code, LLC, and was originally published with permission at TotalRetail on August 21, 2018.) 

Aaron Zagha is the head of e-commerce, international at Teleflora, an online floral retailer. In this interview, Zagha shares his unique perspective on the challenges and opportunities of globally expanding an e-commerce company that has been in business since 1934.

Have you ever found your team or group in a situation where you had to make a complex decision? Maybe you came to an impasse, unable to decide between two or more options, or maybe you selected one and still doubted whether you had evaluated all possible pros and cons. Well, what if I told you that there's a way to easily use a little math and psychology to organize and rank your options to determine the best solution? 

Assuming that your team has been working on similar projects and using the same technologies for a while, it's normal to develop set views of how certain issues should be addressed. Many companies automatically start to make decisions based on what feels comfortable or what expends less energy instead of objectively analyzing processes. If your team hasn't gotten out of its comfort zone recently, it may be time to start thinking outside the box.