(The following article was originally published on San Francisco Business Times on January 19th, 2023.)

Leading software consultancy Avenue Code recently celebrated fifteen years of delivering end-to-end digital transformation solutions globally. Since opening its doors in San Francisco in 2008 and making a name for itself by managing the digital transformation of Fortune 100 retailers, Avenue Code has expanded to support every aspect of digital transformation for enterprise organizations around the world. The consultancy currently operates in a variety of verticals, from retail to finance, manufacturing, healthcare, technology, and more. Today, Avenue Code looks back on its history and invites you to become part of it.

Our Story

When the world faced one of its largest economic collapses in 2008, Avenue Code got its start by offering consulting expertise to help the world go digital. From 2008-2013, Avenue Code partnered with enterprise organizations and Fortune 100 companies to pioneer e-commerce solutions that would later serve as the model for global digital transformation across industries. 

To support its growing client base, Avenue Code opened offices in Belo Horizonte and São Paulo, Brazil. Avenue Code continued to grow globally when Europe and Latin America digitized operations with e-commerce from 2014-2017. Simultaneously, the U.S. continued its digital transformation journey with FinTech, and Avenue Code opened a delivery center in New York to support the growing demand for digital transformation expertise. 

From 2018-2019, digitization was welcomed into even more industries like automotive and manufacturing, and Avenue Code expanded to Montreal, Canada, as well as Amsterdam, the Netherlands, to take advantage of top tech talent globally. The company’s expansion into Lisbon, Portugal, and throughout Latin America mirrored the world’s intensified demand for digital transformation with the advent of the COVID-19 pandemic. Thanks to greater leadership buy-in and technological advancements, Avenue Code led the way for digital transformations that used to take 2-5 years in 2008 to be accomplished in as little as 4-8 weeks in 2020. 

Today, the consultancy serves 100s of clients and boasts over 1,500 employees operating from 50 countries and more than 200 cities across North America, Central America, South America, Europe, and Asia. Every year, Avenue Code continues to grow into new geographies, industries, and solution offerings.

What We Do

Avenue Code’s solutions encompass the full service cycle, from strategy and consulting to Agile coaching and transformation, design services, solution architecture, cloud solutions, delivery infrastructure, mobile development, web experiencesdata science and machine learning, and application management. 

Our Model

What differentiates Avenue Code from other consultancies? Engagements are tailored to client needs through geographically flexible service models, including: time and materials, expert-driven Points of Deliveries, and end-to-end project-based developments that span all the way from the ideation process into measurement of ROI. Additionally, Avenue Code hires full-time employees based on a rigorous recruiting process in which less than 1% of available candidates pass extensive screenings conducted by recruiters with a strong background in psychology, sociology, and statistical analysis. Recruiters test not only technical proficiency but also culture fit and adaptability to new environments, clients, projects, and expectations. 

Continuous learning is a cornerstone of Avenue Code culture, modeled by a c-suite that regularly travels the world to interview fellow top tech executives and learn about the latest trends and innovations in each geography and sector through a company-sponsored program titled Leaders inStudio. Technical creativity is embedded in every layer of the Avenue Code culture, and all consultants are encouraged to further their expertise through certificate programs, specialization courses, soft skills trainings, and, most importantly, attending the rich curriculum classes of Avenue Code Academy.

The consultancy also runs several initiatives to promote technical expertise, offering coding classes to local schools and creating a worldwide community called Extraordinary Women in Tech to amplify women’s voices in IT.

What’s Next?

Avenue Code will continue to expand in strategic practices and locations. Plans for 2023 include the expansion of its creative division, .Design, which bridges the gap between design and business, collaborating from inception to validation and everything in between. Additionally, the consultancy plans to grow its delivery centers in Canada and Europe, onboarding more consultants to support its growing client base. The new year will also see SAP and Salesforce expertise in Avenue Code’s consultant portfolio. Last but not least, Avenue Code clients can look forward to a variety of flexible service models with the addition of direct hire, as well as project-based, POD, and time and materials. 

Learn More About What We Do

Discover Avenue Code’s solution offerings: 

Our Solutions



Anna Vander Wall

Anna Vander Wall is a freelance senior editor and writer in the tech industry and beyond. She particularly enjoys collaborating with Avenue Code’s talented Snippets contributors and whitepaper authors.

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