Mobile applications are arguably one of the most effective ways for businesses to reach their customers. Since most smartphone users spend the majority of their screen time in apps, businesses must offer an engaging user experience in order to capture potential customers. Every business has unique needs, and at Avenue Code, we specialize in helping our clients discover which solutions best meet those needs.

This paper explores the benefits and challenges of mobile web and native apps and discusses the advantages of hybrid alternatives when companies need less complex solutions or do not have the resources to build native apps immediately.